Retaining the value of ag and rural news

We don’t want people to subscribe and leave the magazine to collect dust on the end table with the other farm publications. Our job doesn’t end when you subscribe or become a member.

With an Agweek membership, you can keep up to date with ag and rural news across the platforms you prefer, like print, digital, TV and podcasts. (Forum Communications image)

If your house or office is like mine, you’ve got a number of farm publications arriving weekly in the mail. And many of them, inevitably, end up in a pile until they are burned or recycled or tossed away.

“But, you’re the editor of a farm publication. Why would you say that?” you may be thinking.

Here’s the truth: I don’t find all publications to be created equal. I’ll flip through many publications, agriculture-related or not, in the course of a week. But there’s a good chance I won’t sit down and read if all I find in the pages are compilations of recycled press releases and outdated news.

At Agweek, we pride ourselves on original reporting you won’t find anywhere else . Our experienced reporters focus, in large part, on the Northern Plains and Upper Midwest: North Dakota , Minnesota and South Dakota , as well as parts of Iowa , Montana , Wisconsin and Nebraska . No other agriculture news business has more experienced reporters covering in-depth ag and rural news across print, broadcast and digital than Agweek.

We talk to real farmers and ranchers, real agronomists, real experts. We take policy and explain how it will affect farms and ranches. We break down what’s happening in the markets and make it understandable. We show how current events are affecting supply chains and your bottom line. We give you information you can put to work on your farm, ranch or agribusiness. We mix in a blend of rural life stories that fuel our ways of life, different from urbanites.


To read more of Jenny Schlecht's The Sorting Pen columns, click here.

None of that is anything new, of course. Agweek has been around since 1985 and has been focused on those things from the beginning. The thing that has changed is that you no longer have to wait until Monday to get your information. Our website, , delivers news you need every day of the week.

Last summer, we put in place what most people refer to as a “paywall.” After a certain number of free articles, you have to pay to get through the wall and see the information on our website.

But we don’t refer to it as a paywall. We refer to it as offering memberships in Agweek. And that’s an important distinction.

You can subscribe to Agweek in print and visit the website for daily updates. Or you can be a digital member only and get all of Agweek's news, including watching AgweekTV each week and watching our Agweek Market Wrap on Fridays. We don’t want people to subscribe and leave the magazine to collect dust on the end table with the other farm publications. Our job doesn’t end when you subscribe or become a member.

We want you to value Agweek's news coverage to be a member — a partner — with us. We want you to read and watch our stories and let us know what you think. You can talk to us about your farms, ranches, businesses and rural life. Let us know when we can come out to visit and get to know you and your farm, ranch or agribusiness. We want to cover ag news that you want covered. Your opinions on agriculture topics matter, and we want to share your letters to the editors, including feedback on Agweek's news coverage, even when you don’t agree with us.

I’ve heard complaints about reaching an article limit on digital publications. If you’re annoyed that you can’t read a story online, it means that publication has a value. By paying for it, you’re helping retain that value.

When you become an Agweek member, you support independent reporting on agriculture, rural policy and topics that don’t get a lot of press time elsewhere. You’re making an investment in getting the information you need for your agriculture enterprise or keeping up with ag news you value. And you’re becoming a part of something that can elevate agriculture information not just to the farming and ranching community, but to the greater public as well, bridging the gap we know needs connection to move agriculture forward for future generations.


Please visit to see the options available in becoming a member. We want you to be an Agweek member whether you like to hold and read the paper version, visit , watch on television, listen to a podcast or read our newsletter. You are a valued part of the Agweek community. Thank you for helping us continue to report original agriculture and rural news.

Jenny Schlecht is Agweek's editor. She lives on a farm and ranch in Medina, N.D., with her husband and two daughters. She can be reached at or 701-595-0425.

Related Topics: THE SORTING PEN
Jenny Schlecht is the director of ag content for Agweek and serves as editor of Agweek, Sugarbeet Grower and BeanGrower. She lives on a farm and ranch near Medina, North Dakota, with her husband and two daughters. You can reach her at or 701-595-0425.
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