SIOUX FALLS, S.D. -- The South Dakota Cattlemen’s Association announced Tuesday that country star Toby Keith will headline its Prime Time Gala & Concert next summer in Sioux Falls.
In its third year, money from the event goes to Feeding South Dakota to feed the hungry in the state and to scholarships for students interested in the beef industry.
Tickets for the concert only, which also features The Swon Brothers who were finalists on last year’s “The Voice,” will go on sale Friday at 10 a.m. at the Denny Sanford Premier Center box office or at www.ticketmaster.com
“We got the A list with this one,” said Todd Wilkinson, president of the state association. “This is a huge undertaking for us. It’s tough to get acts and to pay for them. We’re really lucky to get him as he doesn’t do a lot of these tour concerts.”
“He’s such a good artist and so popular,” Wilkinson said, in hoping for a sell-out at the concert.
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Prices for the June 25 event at the Denny Sanford Premier Center in Sioux Falls range from $20 to $69.
A portion of the concert proceeds, as well as an auction and raffle at the Prime Time Gala that precedes the concert, directly benefits Feeding South Dakota to provide beef to hungry families in South Dakota.
Since the first event in 2014, the 1,000-member and growing state cattlemen’s association has raised more than $289,000 for Feeding South Dakota.
The goal this year is $150,000.
Funds also go to a new scholarship program established by the cattlemen’s group that goes to youth who have an interest in the beef industry. Each year, scholarships ranging from $1,000 to $4,000 are awarded to four students from South Dakota enrolled in any post-secondary institution in South Dakota.
Tickets for the banquet, also to be held at the events center complex in Sioux Falls, are already on sale for $125 which includes prime seating for the concert.
In the first two years, the banquet has attracted about 1,200 guests each year. Wilkinson said they hope to increase that slightly this year.
Past concerts, which have featured Gary Allan and Billy Currington, respectively, the last two years, have attracted thousands.
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Keith is by far the biggest act so far. He has been one of the most consistent country music hit makers in this era. He is Billboard’s No. 1 country Artist of the Decade and No. 1 country Songwriter of the Decade. He has sold more than 40 million albums from his first hit “Should’ve Been A Cowboy” to his current new album “35 MPH Town.”
