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Pulse growers plan promotion highlighting health benefits of pulse crops

BISMARCK, N.D. -- The Northern Pulse Growers Association is partnering with Proximal50 in Bismarck, N.D., and local Dan's Supermarkets to promote the nutritional advantages of including pulses in the diet. A two day event will be held at Proximal...

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BISMARCK, N.D. - The Northern Pulse Growers Association is partnering with Proximal50 in Bismarck, N.D., and local Dan's Supermarkets to promote the nutritional advantages of including pulses in the diet. A two day event will be held at Proximal50 where clients will have an opportunity to taste test approved healthy pulse menu options. The event will be held at Proximal50 Thursday, Sept. 7 from 4-6 p.m. and Friday, Sept. 8 from 10 a.m.- 2 p.m.

“We are excited to be able to partner with both the Northern Pulse Growers Association and local farmers to promote the health benefits of plant-based foods that are grown right in our backyard,” Tana Trotter, CEO Proximal50.

Pulses are an iron-rich source of protein and an excellent source of fiber which are also high in antioxidants. North Dakota and Montana produce more than 85% of the United States pulse crops which includes dry peas, lentils and chickpeas. Pulses have received a significant amount of attention in recent years culminating in 2016 with the United Nations declaring it “International Year of the Pulse”.

“Pulse crops (dry peas, lentils, chickpeas and fava bean) are considered to be nutritional Powerhouses which are loaded with plant-based protein, fiber, vitamins and minerals. Our healthy eating event call the  Powerhouse Plunge will provide an opportunity for our friends and neighbors in the Bismarck/Mandan area and surrounding communities to learn the benefits of eating healthy. We encourage everyone to come join us and take the  Plunge to eat healthy with pulses,” stated Brian Gion, NPGA Marketing Director.

The NPGA will continue the promotion of pulse products at Dan's Supermarkets in Bismarck.

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The versatility of pulses has food ingredient manufacturers excited about the possibilities that go beyond a simple bowl of soup. Products containing pulses are showing up in every aisle of the grocery store including the meat and dairy sections. Mintel data reports that there was an 80% increase in products containing pulses from 2013-2015.

“We feel it is important that consumers know that available products containing pulses can fit into every menu. It is not just about using bags of dry peas, lentils or chickpeas. Pulses are in frozen entrees, baked products, beverages and snacks,” stated Shannon Berndt, NPGA Executive Director.

End caps at Dan's Supermarkets will feature available pulse products and recipes so customers can incorporate pulses into their menus at home.

For additional nutritional information and recipes, visit the Northern Pulse Growers Association website at  www.northernpulse.com .

Related Topics: HEALTHNORTH DAKOTA
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