FARGO, N.D. - A trial marketing campaign with sugar-containing soda pop manufacturer Pepsi called Pepsi Throwback and Mountain Dew Throwback.
That's good news for the sugar industry, says David Berg, president and chief executive officer of American Crystal Sugar Co.
"We've known this is coming for some time, but the brands are on store shelves now," Berg says. The product is available in Fargo in single 20-ounce bottles and Berg's sources tell him 12-packs of 12-ounce cans will be on local shelves by May 1. The campaign is being supported by radio advertising.
Bert says trade publications say the campaign is an eight-week trial.
"It's a fairly small addition to sugar demand, but carbonated beverages have been dominated for years by corn sweeteners, so even a small part of that is good news."
