NPPC unveils new organizational pathway at World Pork Expo

New leadership, branding and increased funding on behalf of American pork producers was announced by the National Pork Producers Council on Wednesday.

Annemarie Pender, assistant vice president, marketing and communications for the National Pork Producers Council, speaks at press conference at the World Pork Expo in Des Moines, Iowa on June 8, 2022.
Noah Fish / Agweek
We are part of The Trust Project.

DES MOINES, Iowa — The 34th annual World Pork Expo got underway this morning with remarks from leaders of the National Pork Producers Council.

The annual expo presented by the NPPC is being held at the Iowa State Fairgrounds June 8-10, with thousands of producers and industry professionals gathering to learn the latest technologies and innovations in the pork industry. 

On Wednesday morning, the NPPC opened the expo with an announcement of its new strategic planning and repositioning effort, meant to "drive momentum in shaping the future for the next generation" of pork farmers and businesses.  

Under the direction of Bryan Humphreys, new NPPC chief executive officer, the council is guided by its new five-years strategic plan, additional financial resources and a newly unveiled brand identity to symbolize the organization’s transformation. 

“It’s never been more important to plan for our future," said Humphreys. "NPPC is taking important steps today to propel groundbreaking work that lies ahead. We are committed to moving the industry forward: aligned, energized and strategically driven for producers.”


A task force of industry leaders spanning the pork supply chain developed a the strategic plan to ensure focus on NPPC investors’ top priorities. The task force identified trade, foreign animal disease, labor and preserving producers’ freedom to operate as priority advocacy issues for NPPC.

New logo, increased funding

NPPC’s new branding — which is red, white and blue — was designed to reinforce NPPC’s mission to be the unified global voice for the U.S. pork industry.

The decision to increase funding through NPPC’s Strategic Investment Program was also announced on Tuesday, June 8. The increased funding will go into effect Jan. 1, 2023, and aid in strengthening NPPC’s programming and communications. 

“We are excited at the opportunities that lie ahead and know that success also relies on participation of stakeholders with a shared vision to support an industry bigger than themselves,” said Terry Wolters, NPPC president. “NPPC staff and all our investors and stakeholders are committed to working proactively to protect the interests of pork producers like me who know what it means to raise pigs and produce high-quality, affordable products for consumers here and around the world.”

Our newsroom occasionally reports stories under a byline of "staff." Often, the "staff" byline is used when rewriting basic news briefs that originate from official sources, such as a city press release about a road closure, and which require little or no reporting. At times, this byline is used when a news story includes numerous authors or when the story is formed by aggregating previously reported news from various sources. If outside sources are used, it is noted within the story.
What to read next
Ukraine's grain exports have slumped since the start of the Russian invasion as its Black Sea ports — the key route for shipments — have been largely closed off.
The North Dakota Attorney General’s office says billionaire Bill Gates’ Red River Trust purchase of Campbell Farms land was legal because of lease-back. But the trust’s lawyer said the Campbells filed the trust’s name with the Secretary of State without the trust’s knowledge.
The Roslyn Elevator and US Bank presented an agreement to the South Dakota Public Utilities Commission to keep the business going. The PUC voted June 29, 2022, to renew the elevator's license.
The university recently announced the release of the MN-Rothsay variety, named for the town in western Minnesota that is part of the state's wheat-growing region.