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NPPC unveils new organizational pathway at World Pork Expo

New leadership, branding and increased funding on behalf of American pork producers was announced by the National Pork Producers Council on Wednesday.

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Annemarie Pender, assistant vice president, marketing and communications for the National Pork Producers Council, speaks at press conference at the World Pork Expo in Des Moines, Iowa on June 8, 2022.
Noah Fish / Agweek
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DES MOINES, Iowa — The 34th annual World Pork Expo got underway this morning with remarks from leaders of the National Pork Producers Council.

The annual expo presented by the NPPC is being held at the Iowa State Fairgrounds June 8-10, with thousands of producers and industry professionals gathering to learn the latest technologies and innovations in the pork industry. 

On Wednesday morning, the NPPC opened the expo with an announcement of its new strategic planning and repositioning effort, meant to "drive momentum in shaping the future for the next generation" of pork farmers and businesses.  

Under the direction of Bryan Humphreys, new NPPC chief executive officer, the council is guided by its new five-years strategic plan, additional financial resources and a newly unveiled brand identity to symbolize the organization’s transformation. 

“It’s never been more important to plan for our future," said Humphreys. "NPPC is taking important steps today to propel groundbreaking work that lies ahead. We are committed to moving the industry forward: aligned, energized and strategically driven for producers.”

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A task force of industry leaders spanning the pork supply chain developed a the strategic plan to ensure focus on NPPC investors’ top priorities. The task force identified trade, foreign animal disease, labor and preserving producers’ freedom to operate as priority advocacy issues for NPPC.

New logo, increased funding

NPPC’s new branding — which is red, white and blue — was designed to reinforce NPPC’s mission to be the unified global voice for the U.S. pork industry.

The decision to increase funding through NPPC’s Strategic Investment Program was also announced on Tuesday, June 8. The increased funding will go into effect Jan. 1, 2023, and aid in strengthening NPPC’s programming and communications. 

“We are excited at the opportunities that lie ahead and know that success also relies on participation of stakeholders with a shared vision to support an industry bigger than themselves,” said Terry Wolters, NPPC president. “NPPC staff and all our investors and stakeholders are committed to working proactively to protect the interests of pork producers like me who know what it means to raise pigs and produce high-quality, affordable products for consumers here and around the world.”

Related Topics: AGRICULTURELIVESTOCKPORK
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