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Agweek applies The Trust Project standards to increase news transparency

You deserve to know the news you’re reading is based on facts and ethical journalism. That’s why Agweek has joined The Trust Project, which aims to help newsrooms and journalists actively demonstrate credibility.

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We are part of The Trust Project.

We know you rely on accurate information to make confident decisions for your life. But there is a lot of misinformation out there — some of it very convincing, which allows that misinformation to spread quickly.

That’s why Agweek has joined The Trust Project, which aims to help newsrooms and journalists actively demonstrate credibility. The project partners with newsrooms across the country to experiment with and implement a variety of trust-building strategies. This includes public-facing policies and clear labeling on opinion and sponsored content.

"Since it launched in 1985, Agweek has been committed to providing the agriculture community with trustworthy news," said Editor Jenny Schlecht. "We remain committed to that, and our involvement with The Trust Project extends on that commitment. The Trust Project makes it easier to understand what you're reading and what our news reporting policies are, and it gives you more ways to connect with our reporters and contact us about errors and with your suggestions and questions."

The project uses its Eight Trust Indicators as a framework. These indicators are a collaborative, journalism-generated standard that help both readers and search engines assess the authority and integrity of news. They were developed from user-centered research and adopted by all program participants. The eight trust indicators are: Best Practices; author/reporter expertise; type of work labels; citations and references; methods; local sourcing; diverse voices; and actionable feedback. More information can be found here.

“We proudly welcome Agweek into the global Trust Project. Their commitment to accuracy, inclusion, impartiality and accountability underscores journalism’s vital role in every community — and throughout democracy,” said Sally Lehrman, founder and chief executive of the Trust Project. “Together, the Trust Project Network amplifies integrity-based journalism and slows the spread of false and misleading claims around the world.”

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To learn more about The Trust Project and the 8 Trust Indicators, visit thetrustproject.org .

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