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Olmsted County farmers donate soy tires to sheriff’s department

Each organized county in Minnesota will have the opportunity to donate a full set of Goodyear’s soy-based Eagle Enforcer All Weather tires — designed specifically for first responder vehicles — to their county sheriff’s department.

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The Olmsted/Wabasha County Soybean and Corn Board will join the Minnesota Soybean Research & Promotion Council and its 44 organized counties in the “Driving Soy” campaign. The statewide promotion is utilizing Goodyear Tire & Rubber Company’s line of soy-oil tires to support law enforcement agencies in their communities. Kallie Jo Coates / Grand Vale Creative LLC

Olmsted County farmers and their soybean checkoff dollars are giving back to local first responders this summer and promoting the diverse uses of soybeans at the same time.

The Olmsted/Wabasha County Soybean and Corn Board will join the Minnesota Soybean Research & Promotion Council and its 44 organized counties in the “Driving Soy” campaign. The statewide promotion is utilizing Goodyear Tire & Rubber Company’s line of soy-oil tires to support law enforcement agencies in their communities.

Each organized county in Minnesota, which is the only state to support county-level soybean programs, will have the opportunity to donate a full set of Goodyear’s soy-based Eagle Enforcer All Weather tires — designed specifically for first responder vehicles — to their county sheriff’s department.

“Being able to make this donation and support the sheriff’s department is something our county board is proud of,” said Olmsted/Wabasha County Corn and Soybean Growers Chair and MSR&PC Director Ben Storm. “We are always trying to support our local communities and showcase our value-added products, and in this case it was a win-win.”

According to MSR&PC Director and former Chair Cole Trebesch, it's been a successful year of county programming after a year marked by canceled and postponed events. He said the campaign showcases the MSR&PC’s ongoing mission to improve farmer profitability by promoting value-added products,

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“There’s a high level of enthusiasm with our county boards for this campaign,” Trebesch said. “We all know summertime is fleeting in Minnesota, and after the hardships of the past year, our county boards are champing at the bit to promote our commodities and checkoff investments.”

Since 2017, Goodyear, supported by United Soybean Board checkoff investments, has released four lines of tires with soybean oil compounds. The Akron, Ohio-based company has increased its use of soybeans by 73% since 2018, according to the company, and pledged to fully replace all of its petroleum-driven oils with soybean oil by 2040. The Enforcer tires will appeal to more than just law enforcement but also state fleets and municipalities, increasing demand for soybeans grown in Minnesota, claims Goodyear.

In addition to the county promotion, the Council gave away two sets of Goodyear’s popular Assurance WeatherReady tires at this year’s Farmfest and will at Big Iron on Sept. 13-15. A third set of the WeatherReady tires will be available through an online promotion that will allow farmers to nominate their favorite nonprofits.

­“We are always continuing to find new ways to utilize soybean oil,” Storm said. “And in this case we were able to help promote soybean oil, but most importantly help our community.

The Olmsted/Wabasha County Corn and Soybean Growers Association is affiliated with the Minnesota Soybean Research & Promotion Council, which oversees the investment of soybean checkoff dollars on behalf of the nearly 28,000 soybean farmers in Minnesota. The Council is governed by the rules of a federally mandated checkoff program that requires all soybean producers pay a fee on the soybeans they sell. This money is used to promote, educate and develop market opportunities for soybeans.

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