GRAND FORKS, N.D. — Growing up, the Sproule sisters didn’t necessarily spend a lot of time in the tractors on their family farm in northeastern North Dakota, though they spent some summers working as “gofers” or helping move equipment or bringing meals to the fields.
But the farm was always close to their hearts and minds. After time in Minneapolis-St. Paul for college, all three gradually moved back.
“I think, when you grow up in North Dakota, you always have a connection to the farm,” said Grace Lunski, 25 and the youngest of the three sisters.
The sisters recently launched Three Farm Daughters, which takes the GoodWheat variety grown on the farm and transforms it into products like flour and pasta.
The company’s tagline, “No fillers, no dyes, no lies,” explains how they want their products to be seen.
“These are the attributes and the nutrition that we want to eat and feed our families,” Ficocello said.
But even more than that, the sisters see their business and story as ways to show the picture of modern agriculture and provide consumers the transparency they’re looking for about their food.
“This was grown on our field. We put the seed in the field,” Gorder said. “This is what we did to bring it and raise it, and then we brought it to the elevator, the North Dakota Mill, and and we milled it, and now we’re bringing it to your pantry.”
One quarter at a time
Paul Sproule grew up working on his uncle’s farm in northeastern North Dakota, and he built Sproule Farms from scratch.
“He started one quarter at a time,” Gorder said.
Today, the Sproule operation is a large Red River Valley farm that grows sugarbeets, wheat, durum, hemp for grain, soybeans, corn, edible beans and potatoes. The farm has received Global Good Agricultural Practices certification, a designation that means they’ve had all aspects of their farm, from their agronomic practices to how they treat employees, audited and approved. A recent addition to the lineup is GoodWheat.
“We are the only farm in North Dakota that has been growing this wheat,” Ficocello said.
After Sproule Farms started growing GoodWheat, Sproule suggested that his daughters could take the crop and turn it into more. Working with their parents and other advisers, the sisters developed a business plan and went to California with their dad to pitch it to Arcadia Biosciences.
Though confident in their idea to market products from their farm to consumers like them — regular people who wanted to feed their families naturally healthy foods that they could trace — they were nervous to take the step. Gorder was pregnant at the time and Ficocello had recently had a baby.
Their father, Gorder said, talked them through it and calmed them down. He stressed that getting their idea turned down wouldn’t be the end of the world, in keeping with the way he’s always pushed them to go after their dreams and to remember that “failure isn’t fatal.”
Building for the future
“They were like, yeah, this is great,” Gorder said. “And they said, this brand is just like you three girls.”
The business takes GoodWheat from Sproule Farms and from other farms in Idaho and turns it into flour and pasta with fewer calories and gluten and more protein. Along with the support of Arcadia Biosciences, Three Farm Daughters also has received ample support from North Dakota institutions. They received a $68,800 grant from the North Dakota Agricultural Products Utilization Commission and a $500,000 loan from the North Dakota Innovation Technology Loan Fund.
“If 100 million people are buying flour,” Gorder said to laughs from her sister at the far-flung goal, “we’re going to need a lot more farmers to grow this wheat. So we’re hoping we can really launch our seed platform and we can contract with growers. And we’d love to have it in the Red River Valley and kind of go from there.”
They’re working with local chefs to develop recipes and find ways to use the products. The low gluten means the flour doesn’t work for traditional bread recipes, but it can be used in things like pull-apart rolls, pizza, naan, cookies, cakes and brownies, Lunski said. They also want people who use their products to message them about how they use it and their recipes.
“We’re trying to show that this natural wheat is actually nutrient dense and is actually good for you,” she said.
And they’re also trying to highlight all the things they know and love about agriculture, things like technology and the family connection, as well as to show people that modern agriculture doesn’t necessarily look like consumers’ images of farmers. Instead, it might look like three well-educated daughters finding ways to help diversify their farm and add value to what is grown there.
“Ag is near and dear to our hearts. I know it’s near and dear to many others,” Ficocello said.