WAHPETON, N.D. — AGCO-Amity JV LLC, the company that markets the well-known brand names of Concord, Wil-Rich and Wishek, announced on Wednesday, May 26, that it has been acquired by Väderstad AB.

Väderstad AB has acquired 100% of AAJV and will be fully integrating it into the Väderstad global group of companies under the name Vaderstad Inc.

AAJV, based in Wahpeton, N.D., and well known by its brand name “Wil-Rich,” was formed in 2011 through a 50/50 joint venture between AGCO Corporation and Amity Technology for the continued manufacturing of seeding and tillage products under the Concord, Wil-Rich and Wishek brand names. Some of those products have also been offered under AGCO’s Sunflower and Massey Ferguson brands around the world. Today, AAJV has 110 employees, and is partnered with 270 dealers globally, most of them in the U.S.

Jason Strobbe has been appointed as the new managing director for Vaderstad Inc. Strobbe also holds the position of vice president of sales and marketing at Väderstad Industries Inc.

Jason Strobbe, new managing director for Väderstad, address the employees of the Väderstad Wahpeton, N.D., factory on Wednesday, May 26, 2021, during a luncheon. Mike Spieker / Agweek.
Jason Strobbe, new managing director for Väderstad, address the employees of the Väderstad Wahpeton, N.D., factory on Wednesday, May 26, 2021, during a luncheon. Mike Spieker / Agweek.
“When we looked at where we wanted to do business and where we wanted to be, we wanted to be in an area that was ag-friendly,” said Strobbe. “North Dakota is a great state to do business in. It’s very centralized to get into all of our markets, both in the U.S. and into Canada. As we move forward with our integration, we also have a lot of opportunity with the synergization of other products between our current Väderstad products and (the ones under the Concord, Wil-Rich and Wishek brands).”

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Strobbe mentioned that there are no plans on changing much with the brands that were under the AAJV banner.

“What that means for the growers is that the Concord, Wil-Rich and Wishek brands will absolutely remain and get stronger, plus we will be offering a lot more diversity with our products through our Väderstad line,” Strobbe said. “We are going to invest in the future both in the facility here in Wahpeton and our research and development.”

“It’s been a long process to get here and we’ve got a lot of work to do, but this is really exciting,” said Ben Sander, marketing manager for Väderstad Inc. “Väderstad is going to add so much to our local area.”

AGCO-Amity JV LLC, the company that markets the well-known brand names of Concord, Wil-Rich and Wishek, announced May 26, 2021, that it has been acquired by Väderstad AB. Mike Spieker / Agweek
AGCO-Amity JV LLC, the company that markets the well-known brand names of Concord, Wil-Rich and Wishek, announced May 26, 2021, that it has been acquired by Väderstad AB. Mike Spieker / Agweek
Sander said one of the first questions he’s been receiving about the acquisition is when Väderstad’s Seed Hawk products will be available in western North Dakota, which is popular with growers in Canada. While Sander said no timetable is set, he noted that Väderstad is working on the distribution process on how to introduce that line into the U.S. market.

Founded in 1962 by Rune and Siw Stark, Väderstad AB is a family-owned company based in Väderstad, Sweden, and currently has more than 1,550 employees with representation in 40 countries.

The acquisition is Väderstad’s second large investment in the North American market. In 2013, the company took full control over Canadian-based company Seed Hawk, after having been part-owners since 2006. That company, based out of Langbank, Saskatchewan, is now Väderstad Industries Inc. and produces the Seed Hawk precision air drill for the North American market.