If there’s one thing we have plenty of as consumers, it’s options. Walk down the aisle of any super market and you’ll find multiple brands of every seemingly similar item from bottled water to laundry soap.
I got home late one recent night from speaking at a meeting about 175 miles west of our ranch, and since the next morning was my column deadline and I was driving until 1:30 a.m. in the wee hours of morning, I’m going to write about the speech. It’s either that or write about the magical properties of sunflower seeds and gas station coffee to keep you driving and alert late at night. I’ll pick the speech.
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