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Published June 11, 2010, 12:00 AM

New pork slogan


A hog rests in its pen after being shown at the World Pork Expo, Thursday June 10, 2010, at the Iowa State Fairgrounds in Des Moines, Iowa. For more than two decades, pork has been known as “The Other White Meat.”

The National Pork Board plans to replace its ubiquitous advertising slogan with something officials hope will improve stagnant sales. The slogan, first launched 23 years ago, was successful in rebranding the meat as a dinnertime favorite. (AP Photo/Steve Pope)

Read the article: Pork industry tiring of ‘Other White Meat’