Sustainability claims need evidence to back them up“Just thinking or saying you’re sustainable isn’t good enough.” That’s what McDonald’s Corp. executive Bob Langert told cattlemen last month. Consumers want proof. It might be hard to define such an abstraction, let alone prove what you’ve always done. Developing wells, practicing responsible grazing, protecting wildlife habitats — maybe that’s just part of who you are as a rancher.
By: Miranda Reiman, Agweek