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Published September 26, 2011, 04:30 AM

In beef checkoff, results matter

WASHINGTON — As I’ve visited with cattlemen and women throughout the country about the Beef Checkoff program, one message rings loudest: Results matter most. Those who pay the $1-per-head beef checkoff want a successful and effective program that builds beef demand — but one that efficiently utilizes funds without waste.

By: David Dick,

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