Farmers, ranchers use new mediums to connect with consumers

WASHINGTON — As more farmers and ranchers recognize the value of forging connections with their non-farming customers, many are changing the way they communicate. With millions of Americans using Facebook, Twitter, YouTube and other social media platforms as their primary source of information about the food they eat and how it’s produced, farmers are proving wise to dive in and join them.

By: Cyndie Sirekis,