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Published August 13, 2010, 12:00 AM

Article boosts Harvey mill

Products are called ‘great find’
A positive review in Martha Stewart Living magazine has been a good thing for the Dakota Prairie Organic Flour Company of Harvey, N.D.

By: Dave Olson, INFORUM

A positive review in Martha Stewart Living magazine has been a good thing for the Dakota Prairie Organic Flour Company of Harvey, N.D.

“It has been a huge blessing. I get calls every day,” said Ashley Goldade, marketing and gluten-free sales manager at the mill, which was started by brothers Grayson and Eric Hoberg in 2004.

Goldade said “Living” called to ask for samples of flour and tested them against flours from across the country.

In an article in the July issue of the magazine that highlighted “great finds” from across the country, “Living” food editor Christine Albano had this to say about Dakota Prairie:

“In a side-by-side comparison with other flours, Dakota’s whole-wheat variety won hands down.”

The company’s milling process, “yields a nice grain texture and an excellent crumb,” Albano added.

A nice bit of affirmation for a company that had two customers and four products when it began about six years ago.

Dakota Prairie now has more than 90 customers and offers more than 60 products.

It recently completed a $12 million expansion, which included construction of a dedicated gluten-free facility, an additional mill for conventional flours and more warehouse space.

“We are a unique mill in the country, as far as what our mill is capable of,” Goldade said.

“A lot of mills, how it works is you have to mill one product for three days in a row before you can turn around and do another product.

“For us,” Goldade said, “our clean-around time is very quick and easy, so we can mill one product in the morning and switch to another in the afternoon. That makes it very convenient for our customers.”

With its expansion, she said the mill is positioned to take advantage of growing trends.

“The gluten-free world is really starting to take off and we’d like to think we’re at the front of it,” said Goldade, who isn’t sure how Martha Stewart Living heard about the company.

All of Dakota Prairie’s gluten flours are organic.

On the gluten-free side, it offers organic and conventional varieties.

Goldade said when it comes to special orders, Dakota Prairie welcomes a challenge.

“If our mill can do it, we’ll try anything,” she said, adding they do a lot of mixes, including cookie and pizza dough blends.


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