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Published June 13, 2008, 12:00 AM

Hunting down ‘dirty’ soap

N.D. product is popular with hunters and tourists
Kathy Haag’s soap will get you clean and make you smell like dirt. The owner of Fredonia, N.D., bath and body business Pure Pleasures created a line especially for hunters that masks the human scent.

By: Eric Peterson, The Forum

Kathy Haag’s soap will get you clean and make you smell like dirt.

The owner of Fredonia, N.D., bath and body business Pure Pleasures created a line especially for hunters that masks the human scent.

Although it’s called dirt soap, the clear soap is not actually made of dirt, Haag said.

She makes the product using chunks of soap melted with fragrances that smell like dirt.

Hunters wash with it before they go hunting and it leaves them with an earthy scent.

Bow hunters particularly like it because they want animals to come to them, Haag said.

But Haag’s dirt soap is a hit with more than just hunters.

Greg Kempel, who sells the product at his Maple River Winery in Casselton, N.D., said it’s a popular item for tourists to bring home with them as fun souvenirs for their friends.

“It’s North Dakota and it’s unique,” Kempel said.

Haag also makes a version called farmer’s soap “to smell like a hard-working North Dakota farmer,” she said.

The dirt soap is not available anywhere else. Haag patented her product three years ago.

She sells it in several North Dakota stores and gets Internet orders from across the country.

Haag, a kindergarten teacher in Kulm, N.D., started making her own soaps and bath products because her daughter has allergies and couldn’t use commercial soap when she was younger.

About seven years ago, Haag turned her hobby into a small business and joined the Pride of Dakota.

Another big seller is her line of emu oil soaps and lotions. She buys the oil from people in North Dakota who raise emus.

“It (emu oil) has a lot of healing properties and it’s just a fantastic oil,” Haag said.

Renee Gopal, who lives near Kulm, was hesitant to try the emu oil products when she received them as a gift, but she now swears by it.

“I’m so fussy about what I use because I’ve got very sensitive skin,” Gopal said. “But I just fell in love with the stuff.”

Gopal has used the products for three years and likes them because they’re all-natural.

“This is like North Dakota Aveda,” Gopal said. “It’s really wonderful.”

For more information

- Online: Dirt soap and Pure Pleasures products are sold online at www.ppleasures.com

- In stores: Vintage Point, 1450 25th St., Fargo; Casselton’s Maple River Winery

- At the airport: The gift shop at Fargo’s Hector International Airport also sells Pure Pleasures products, but not the dirt soap.

Readers can reach Forum reporter Amy Dalrymple at (701) 241-5590

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