Utah cookie bakery finds Doughboy packs a punchMINNEAPOLIS — A tiny Salt Lake City cookie bakery has discovered the giggly Pillsbury Doughboy can pack quite a punch.
By: Steve Karnowski, Associated Press
MINNEAPOLIS — A tiny Salt Lake City cookie bakery has discovered the giggly Pillsbury Doughboy can pack quite a punch.
Tami Cromar has agreed to find a new name for her retro-themed business, My Dough Girl. General Mills Inc., which owns the Pillsbury brand, had told Cromar to stop using the name because it diminishes the value of its trademark Doughboy figure.
Cromar says she doesn’t have the money to fight the giant Minnesota-based food company, which had global sales of nearly $16 billion in fiscal 2009. She says she’d rather stick to baking gourmet cookies and selling frozen dough.
General Mills says it needed to protect its trademarks. It says My Dough Girl was too similar to existing trademarks for key products, including its iconic Doughboy.